The Marketing Show

Follis at Yale Entrepreneurial Institute / Final Part

Final part with a Q&A covering

• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.

Play:

Hear Part 1

John Follis at The Yale Entrepreneurial Institute / Part 1

MP3 File

Part I of John's talk covering:

    • the importance of engaging your customer.
    • establishing "the essence" of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the "huh" factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.