• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.
• the importance of engaging your customer. • establishing "the essence" of your product or service. • the value of a great tagline. • how to excite vs merely inform. • the "huh" factor. • PR • the future direction of media and marketing. • successful case studies.