Part 3 with a Q&A covering:
• Importance of having a great product.
• Case Study: Sorrell Ridge Jam
• Viral Marketing.
• Case Studies: Jib Jab and Blendtec
• Marketing the "Emotional" benefit.
• Measuring Effectiveness.
Follis at Yale Entrepreneurial Institute / Part 2
Part 2 with a Q&A covering:
• determining the highest impact/lowest cost plan
• SEO (Organic vs Paid)
• Creativity vs. “Disciplined” Creativity.
• growing organically using Social Media.
David Schnurman -- TrueNYC Entrepreneurs
Everyone knows there's no tougher place to make it than New York. So, David Schnurman's strategy was simple: To be a successful NYC entrepreneur, it helps to talk to successful NYC entrepreneurs. In this Marketing Show interview David shares what he's learned about sales and marketing, online newsletters, RSS feeds and successful PR strategies.
MP3 File
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