The Marketing Show

John Follis - Marketing with a Social Conscience.

In this Marketing Show podcast the host becomes guest as John Follis discusses public service and how to combine advertising and a social conscience. He discusses his agency's award-winning effort on child abuse prevention which earned him an honor at The White House. He also discusses successful campaigns for French Toast Kids Clothes, New York's Marble Collegiate Church, and a controversial ad featuring Adolf Hitler.

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Follis honored by First Lady Barbara Bush at The White House.

Dr. Arthur Caliandro - Marble Collegiate Church

How many churches can claim a promotional campaign that's written up in Prentice-Hall's Principles of Marketing? Just one... New York's Marble Collegiate Church. Click to see the guerilla marketing campaign that involved a cost-efective media mix of outdoor posters, subway posters, mobile billboards, small space ads, a website, postcards, and an airplane banner with a unique message. The effort, now in its ninth consecutive year, has generated NYC buzz, national press and an over 30% increase in membership. Read and listen to what senior minister, Dr. Arthur Caliandro, has to say about the campaign and what prompted him to take a chance and make the investment.

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