Part 3 with a Q&A covering:
• Importance of having a great product.
• Case Study: Sorrell Ridge Jam
• Viral Marketing.
• Case Studies: Jib Jab and Blendtec
• Marketing the "Emotional" benefit.
• Measuring Effectiveness.
« Follis at Yale Entrepreneurial Institute / Part 2 | Main | Follis at Yale Entrepreneurial Institute / Final Part »
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