Dr. Arthur Caliandro - Marble Collegiate Church

How many churches can claim a promotional campaign that's written up in Prentice-Hall's Principles of Marketing? Just one... New York's Marble Collegiate Church. Click to see the guerilla marketing campaign that involved a cost-efective media mix of outdoor posters, subway posters, mobile billboards, small space ads, a website, postcards, and an airplane banner with a unique message. The effort, now in its ninth consecutive year, has generated NYC buzz, national press and an over 30% increase in membership. Read and listen to what senior minister, Dr. Arthur Caliandro, has to say about the campaign and what prompted him to take a chance and make the investment.

MP3 File