The Marketing Show

What better way to face a marketing challenge than to hear how other business owners faced theirs. That's the essence of The Marketing Show.

Listen to business owners, managers and experts discuss their marketing challenges and effective solutions. In the process, gain insights that will help your business.

To be a guest on The Marketing Show email us. For more marketing advice you can visit The Follis Marketing Report blog. And, for custom marketing help for your business, check out our Marketing Therapy program that's helped businesses around the country.

Dr. Arthur Caliandro - Marble Collegiate Church

How many churches can claim a promotional campaign that's written up in Prentice-Hall's Principles of Marketing? Just one... New York's Marble Collegiate Church. Click to see the guerilla marketing campaign that involved a cost-efective media mix of outdoor posters, subway posters, mobile billboards, small space ads, a website, postcards, and an airplane banner with a unique message. The effort, now in its ninth consecutive year, has generated NYC buzz, national press and an over 30% increase in membership. Read and listen to what senior minister, Dr. Arthur Caliandro, has to say about the campaign and what prompted him to take a chance and make the investment.

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Nancy Slotnick - Cablight (Love Life Management)

Want to get on Oprah? Hear how Nancy did it with a novel business concept and a savvy marketing mindset.

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Follis at Yale Entrepreneurial Institute / Final Part

Final part with a Q&A covering

• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.

Play:

Hear Part 1

Follis at Yale Entrepreneurial Institute / Part 3

Part 3 with a Q&A covering:

• Importance of having a great product.
• Case Study: Sorrell Ridge Jam
• Viral Marketing.
• Case Studies: Jib Jab and Blendtec
• Marketing the "Emotional" benefit.
• Measuring Effectiveness.

Follis at Yale Entrepreneurial Institute / Part 2

Part 2 with a Q&A covering:

  • determining the highest impact/lowest cost plan
  • SEO (Organic vs Paid)
  • Creativity vs. “Disciplined” Creativity.
  • growing organically using Social Media.

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John Follis at The Yale Entrepreneurial Institute / Part 1

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Part I of John's talk covering:

    • the importance of engaging your customer.
    • establishing "the essence" of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the "huh" factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.

John Follis - Marketing with a Social Conscience.

In this Marketing Show podcast the host becomes guest as John Follis discusses public service and how to combine advertising and a social conscience. He discusses his agency's award-winning effort on child abuse prevention which earned him an honor at The White House. He also discusses successful campaigns for French Toast Kids Clothes, New York's Marble Collegiate Church, and a controversial ad featuring Adolf Hitler.

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Follis honored by First Lady Barbara Bush at The White House.

David Schnurman -- TrueNYC Entrepreneurs

Everyone knows there's no tougher place to make it than New York. So, David Schnurman's strategy was simple: To be a successful NYC entrepreneur, it helps to talk to successful NYC entrepreneurs. In this Marketing Show interview David shares what he's learned about sales and marketing, online newsletters, RSS feeds and successful PR strategies.

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Rob Levin - The New York Enterprise Report

In an industry that's facing tough challenges, hear how this upcoming publication -- targeting New York City small business owners -- is competeting with great content and savvy marketing. Rob Levin discusses "sales vs marketing" and his SEO strategy of Google ad words vs an organic approach using expert articles stocked with keywords. This quality content is helping both his ROI and G-Cred.

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